Metro sought out some of the best creative talent around, plus some unique up and coming artists to bring you Urban Impressions.
For three full days, we took over an old town house in London’s Soho and invited our clients and friends to come and explore the feelings and moods, the highs and the lows of living in the city. These diverse range of emotions were expressed through art, film, music and installations.
There were six floors to explore – each one very different, each one an experience!
In the basement there was a silent cinema, where guests watched 'The Pedestrian', a short film accompanied by alternative soundtracks to give it a variety of different moods. The audience also experienced the ‘Sounds of the City’, where urban cacophony was transformed into a symphony.
On the first floor, live artists created images from old Metro newspapers and also transformed the feelings of our readers into a mural. Unique sculptures and paintings, specially commissioned for Urban Impressions were also on display.
Based on the second floor was our very own Guilty Pleasures team creating their editorial pages live for the next day’s paper. Celebrities Thom Evans and Diana Vickers popped in to sit on the Guilty Pleasures throne and the X Factor boys, Jake, Jack, Paul and Andrea stopped by to give us all the latest backstage gossip!
On the third floor, guests could literally hop bikes and cycle the UK’s cities – thanks to a unique piece of technology that’s made its first appearance in London. The fastest times set in the time trial challenge were from Alex Britt and Demi Abiola, who each win a bike of their own
Up in the penthouse, we had our Urban Roof Garden. A great place to chill out and literally ‘play the city’, using a bit of kit called a Mogee… Click on the Mogee section on the right to find out more.
Visit the pictures section to see the event gallery.